Ahoy!
This, That, and Also, Etc. was a showcase of my recent work, enthusiasms & appreciations. It began in late 2007, quite earnestly, as a modest culture blog; after some steady work & serendipity, it grew into a steady-ish concern.
Focusing on art, culture & sundry squirrelly obsessions, it gained a modest, steady-ish readership — and occasionally kept some unexpectedly fabulous company. By 2015 it had, of course, devolved — along with the rest of its online ecosystem — and eventually downshifted to hosting a ritual New Year’s posting of a lovingly made year-end “mix tape” called For Your Pleasure along with a clearing-house gallery of collected & treasured images. As 2024 begat ’25 any remaining animating spirit finally sputtered out. So —
In April of 2026 all posting ceased and This, That, and Also, Etc. was… I guess… shuttered would be the word for it, for good.
Someone will still come by regularly to pull away the inevitable digital weeds & vines that will encircle & extract. But, otherwise, this endeavor is officially, finally, abandoned. There.
My gratitude & best wishes to anyone who might continue to find anything worthwhile here. It’s why I’m bothering to keep it up & tidy: if one belief unifies everything that I’ve written up, shared & celebrated to date it is that Art — in all her manifest forms — is literally immortal… as long as these entities — songs, paintings, people, events, whatever — continue to communicate with us then they are, by my lights, living beings. This remains, then, a record of my own visitations, and a place of future encounters for others.
Thank you.
Dan Shepelavy
Philadelphia. 2026
As far as backstory goes — Grew up in Niskayuna, a suburb of Albany, New York. In 1993 I left the University of Pennsylvania with an architecture degree & minors in art history and creative writing. While there I served as the Art Editor of The Daily Pennsylvanian & 34th Street.
I spent the mid ‘90s out in Los Angeles working amongst the collapsing scenery of the pre-Napster music business. I started out as Barry Manilow’s one-man art department, working for his management company, Stiletto Entertainment. (!!! yes, really! ) I used to joke it was penance for punk rock. Truth is, I had a total & complete blast. It was a wonderful, utterly formative experience —and he was an absolute dream of a man. I know you where going to ask ;) I mean — Barry Manilow (!) I worked with a cast of inimitable, unforgettable characters and it basically served as my full professional apprenticeship — retouching, design, photo shoots, prepress, the emergence of the web as a medium, media buying, events, etc… when I left I was a fully credentialed commercial artist.
In 1997 I struck out on my own, founding the Daniel Shepelavy Design Company. Around the same time some comrades and I formed The Telegraph Company, a record label, publisher & distributor. We migrated East around 1998 and settled in Brooklyn. We put out a passel of ace records, published a few books, tried to get some movies made, & generally had a blast — just as it dawned on our audience that they could download just about everything for free. By the millennium we, and the biz as we knew it, were done.
In 2001, drawn by romance & affinity, I moved to Philadelphia. I packed up any designs that I had done that were punky, risque or louche and FedEx’d them to Gyro Worldwide (now Quaker City Mercantile) – the anarcho-syndicate agency home of Puma, Kamel, Salem & Winston cigarettes, Sailor Jerry Rum, Bikini Bandits & Delilah’s Den of accomplished ecdysiasts. A week later I was working in advertising.
With Telegraph folded, I made good on a long standing desire to start painting again. In 2003 I studied for a few months with the preposterously gifted painter & educator Al Gury, then the head of the Painting Department of the Pennsylvania Academy of Fine Arts. Also I began working through a series of textbooks published by the Famous Artists School in the 60’s. Many of the great commercial illustrators – Rockwell, Bob McGinnis, Bob Peak, Al Parker – were on the faculty. It was basically correspondence course for artists looking to learn the commercial pulp/magazine style of illustration in its heyday.
Back in advertising, in 2004 I left Gyro to help establish an upstart agency called 160over90. There I worked as a creative director for American Eagle Outfitters, Nina Shoes, Loyola University Maryland, Sony Pictures Entertainment, AND1, Nike & SoBe Beverages. While there I helped establish thier now nationally recognized higher education advertising practice.
In 2009 I carved out this modest little lagoon online & set to transmitting. I tumbled into pretty steady blogging for a fat 3 years or so. That led to tumbles & tweets, flattering re-blogs, getting picked up briefly by Another Magazine, corresponded & hat-tipped with some fascinating cats. Some interest in my illustration even led to tryouts to provide product paintings to the legendary J. Peterman catalog. Close, but not quite.
In late 2009, the writing here led to a relationship with the newly published Uppercase Magazine — “A magazine for the creative and curious.” It reads like a conversation between folk riffing with ardent enthusiasm about whatever fab things they’ve drawn, thought, photographed, collected, discovered, etc. No lofty curatorial snobbishness or hipster veneration – just a democratic spirit & a celebration of beautiful things. I got to write about Glenn Gould’s crush on Petula Clark, 40 years of synthetic fabric advertising, shaving, baton diagrams, staging UFO pictures & romance novel cover art in the 70’s. Those articles and more are collected here, if you’re curious. The whole Uppercase venture, gallery, books, blog etc… seem of all of a piece. Well worth it. Explore here.
In 2010 I left to become the Executive Creative Director at Brownstein Group. The shop is Philadelphia’s oldest independent, now on its 54th year. I oversaw an absolutely ace studio, where our clients included IKEA, Western Union, Ebay, & Wawa.
In March of 2017 I formed Universal Exports of North America, a small, independent concern under which I consolidated all of my motley commercial & aesthetic endeavors. By 2025 publishing activities in particular had grown steadily, with five books published to date.
In 2026 the creative consultancy closed, bringing to a close a nearly three decade commercial art career — contentedly, heavy-heartedly, but blessedly on my own terms.
However, Universal Exports of North America continues — formally as a publishing house, but essentially as working with books in every form. Continuing to publish lavishly produced project based books. Becoming an anchor institution in supporting and documenting Philadelphia’s vital poetry scene. Overseeing a little free library that has already given away well over 1000 high-quality books of actual literal writing — from Herodotus to Joan Collins. Believing wholeheartedly that no matter how we get out of this, books will be essential. Books will save us.
Defenceless under the night
Our world in stupor lies;
Yet, dotted everywhere,
Ironic points of light
Flash out wherever the Just
Exchange their messages….
— Auden
Or, like Lemmy says —
Fuckin’ Books!
Top: Aboard the bridge of the USS Enterprise (NCC-1701) Bottom: on the grounds of the Frank Frazetta Museum & Estate, East Stroudsburg, PA
Some Pocket Manifestos
I must go to Nature disarmed of perspective and stretch myself like a large transparent canvas upon her in the hope that, my submission being perfect, the imprint of a beautiful and useful truth would be taken… enraptured by a gallant attempt to distill a precious meaning from life’s experience – to make a spot on a globe a window into universal circumstance, & to fashion of one’s personal chronic tourism a crystal whose facts reflect an entire life…
— John UpdikePleasure can be radical. In a divided culture, being undivided and synthesizing and connecting across broad areas can be an act of resistance, just as being slow—as in doing things deliberately — walking or biking or cooking from scratch or gardening or sitting around and swapping stories, not being dilatory or sluggish — in a sped-up culture is an act of resistance akin to the work slowdowns that were one form of factory strike.
— Rebecca SolnitAfter all, the best pop functions as a liberation even when it’s formally received – it celebrates a formula in ways that are audible and infectious.
— Robert ChristgauSome velvet mornin’ when I’m straight
I’m gonna open up your gate
And maybe tell you ‘bout Phaedra
And how she gave me life
— Lee Hazlewood
The world is beautiful before it is true.
— Gaston Bachelard
An Index of Aces
[ezcol_1half] Twenty Artists
Bernini
Francois Boucher
Vija Celmins
William Merrit Chase
Joseph Cornell
Marcel Duchamp
Gil Elvgren
Jasper Johns
Claude Manet
Tom Phillips
Francis Picabia
Robert Rauschenberg
John Register
Ed Ruscha
John Singer Sargent
Alexis Smith
Vermeer
James McNeill Whistler
Franz Xaver Winterhalter
Andrew WyethTen Trade Artists
Leon Bakst
Robert Bonfils
Barney Bubbles
Chesley Bonestell
Virgil Finley
Frank Frazetta
Robert McGinnis
Charles Santore
James Steranko
Wallace Wood
———————————————–
Darwyn Cooke
Mark SchultzFifteen Books*
Lucky Jim, Kingsley Amis
Madame Bovary, Gustave Flaubert
Mezzanine, Nicholson Baker
Kavalier & Clay, Michael Chabon
Rabbit, Run, John Updike
Wolf Hall, Hilary Mantel
The Bloody Chamber, Angela Carter
Candide, Voltaire
High Fidelity, Nick Hornby
Slow Days Fast Company, Eve Babitz
Songs From The Stars, Norm Spinrad
Watchmen, Alan Moore
À Rebours, Joris-Karl Huysmans
Flashman, George McDonald Fraser
Mars Saga, Edgar Rice Burroughs
———————————————–
Gold Bug Variations, Richard Powers
Orphan Masters Son, Adam Johnson
Ten Photographers
Uta Barth
William Eggleston
Sam Haskins
Dennis Hopper
William Klein
Helmut Newton
Robert Polidori
Ed Ruscha
Stephen Shore
Bunny YeagerFifteen Critics & Essayists
Nicholson Baker
Terry Castle
Angela Carter
Andrea Long Chu
Thomas Frank
Dave Hickey
Christopher Hitchens
Robert Hughes
Leonard Koren
H.P,. Lovecraft
Camille Paglia
Rebecca Solnit
Andrew Sullivan
Jia Tolentino
Lawrence Weschler
———————————————–
Pauline Kael
Robert Christgau
Richard Dawkins
Leon Wieseltier[/ezcol_1half] [ezcol_1half_end]Ten Forever Bands*
Jethro Tull
Bad Religion
Morrissey
David Bowie
Stew & the Negro Problem
Iron Maiden
Hawkwind
Brian Eno
Roky Erickson
Guided by Voices
TSOLTen Other Bands
Du Blonde
Empress
La Femme
Ladytron
Men Without Hats
Mary Timony/Ex Hex/Helium
Solipsistics
Serge Gainsbourg
Shellac
Thin White Rope
Lee “Scratch” Perry
———————————————–
Shellac
Sandy Denny
Ultravox!/John Foxx
Chills
Christian Mistress
Fifteen Records
Call of the West, Wall of Voodoo
Expressions, Music Go Music
The Snow Goose: Camel
Message From The Country, the Move
Permanent Waves, Rush
Comfort To Me, Amyl & the Sniffers
Red, King Crimson
Rocky Horror Picture Show
Quadrophenia, the Who
Streethawk —A Seduction, Destroyer
Lyres Lyres, Lyres
The Cars, The Cars
Too Much Sleep, Bongwater
Bat Outta Hell, Meatloaf
———————————————–
Pros/Cons of Hitchhiking, R. WatersTwenty Songs
Baby Sign Here, Henry Badowski
Hazy Shade of Winter, Bangles
Down in the Park, Gary Numan
Find Another Fool, Quarterflash
Golden Boys, Vagina Dentata
Ha Ha Ha, Flipper
Kids In America, Kim Wilde
Metro, Berlin
Never Been Any Reason, Head East
No More Heroes, Stranglers
O Superman, Laurie Anderson
Proper Ornaments, Free Design
Public Image, Public Image Ltd.
Radar Love, Golden Earring
Sat. Nite Holocaust, Dead Kennedys
Sirens of Titan, Al Stewart
Smoke & Mirrors, Evelyn
Sodium Pentathol Negative, Fashion
Total Eclipse, Klaus NomiFifteen Movies*
Star Wars
Repo Man
The Good, the Bad, the Ugly
The Big Lebowski
Everything Everywhere All at Once
~ ~ ~ ~
10
Bedazzled
Gates of Heaven
Lives of Others
Moonrise Kingdom
Rikki Tiiki Tavi (short)
Starcrash
Scarlet Pimpernel
Thomas Crown Affair (remake)
Vampire Lovers
———————————————–
How to Steal a Million
Shot In the Dark
In like Flint
Queen Margot (remake)[/ezcol_1half_end]
———————————————–
– under the line, the bench
* in order of preference, all others alphabetical
STUDIO
Dan Shepelavy can be reached at
~ dan@shepelavy.com ~Self-published in fashionable
East Passyunk, Philadelphia, Penna.Programming by Cristian Rivera
Hosted by proxy in lord knows whereTo conclude with
Science Fiction Double Feature
~ in full chorus ~NO MONEY RETURN’D
© MMXXIII — MMXXIV