From Nature…

Actually, the principle of copying nature faithfully hardly has any meaning. Since it is impossible to exhaust her individuality with any one copy; and since a copy must always choose which traits it leaves out or includes, the question of imitation becomes the new question: following what law, by the hand of what artist, is nature raised into the realm of poetry? Jean Paul Richter, The Horn of Oberon: Jean Paul Richter’s School for Aesthetics. (Image, James W. Voshell, Apple tree in snow, 1993, pencil on paper.)

Sweet Savage Love

Images and outtakes from my forthcoming article in Uppercase Magazine on romance cover art. It focuses on the formative years of the genre, in the early seventies. The liberated sensibilities inside the books called for equally brazen cover art. This need provided a welcome haven to a recently dispossessed group – the pulp and movie poster artists. In the mid sixties photography began to supplant illustration. Pressed out of the genres that made their careers, and in some cases fortunes, some illustrators retired to fine art, some to advertising. Others, in the case of Robert McGinnis and Robert Maguire – two of the absolute best, whose work is featured above – migrated to romance covers.

I did a post a while back on the same topic, focusing solely on McGinnis’ work, here. Also, while researching all of this, I came across the first four books, published in 1974/54 by Avon, that are credited launching the modern romance era – Kathleen Woodiwiss’ The Flame and the Flower and The Wolf and the Dove, as well as Rosemary Rogers’ Sweet Savage Love and Dark Fires.

Two aspects of these books had seismic implications on the genre: They were the first romance novels to be published initially as a paperback, to be distributed promiscuously and cheaply in 5 & Dimes and department stores; and the amorous coupling detailed within them got down to some frisky, frisky business. In detail. Thier ace covers are, in unfortunately lo-res, below.

Sweet Savage Love
Uppercase Magazine #10

Romance_1 Romance_2

The classic paperback “bodice-ripper” is an undeniably hot mess – the very things that make it disreputable – the tawdry, formulaic, overheated melodrama rendered in prose so purple it might as well be written in marmalade – are exactly what makes it awesome.

The modern era of the romance novel begins in 1972, with the publication of Katheleen Woodiwiss’ “The Flame and the Flower” Two things about it had seismic implications on the genre. It was one of the first romance novels to be published initially as a paperback, to be distributed promiscuously and cheaply in 5 and dimes and department stores. And, pertaining to the amorous coupling detailed within, it got down to some frisky, frisky business. In detail.

Along with giving succor and stimulation to it’s devoted readership, the modern romance novel preformed an additional cultural service. The liberated sensibilities inside the books called for equally brazen cover art. This need provided a welcome haven to a recently dispossessed cadre – the pulp and movie poster artists. In the mid sixties photography began to supplant illustration. Pressed out of the genres that made their careers, and in some cases fortunes, some illustrators retired to fine art, some to advertising. Others, in the case of Robert McGinnis and Robert Maguire – two of the absolute best – migrated to romance covers.

Robert McGinnis is one of  the deans of American illustration. His reputation rests on the more 1000 pulps that literally define the genre, as well as the iconic movie posters he did for Barbarella, Breakfast at Tiffany’s, and the Odd Couple. Running through all his work is a superb level of craft and technique. He painted the indelible James Bond posters for Thunderball, Never Say Never Again, and Diamonds are Forever. However his masterpiece may be a serial one. McGinnis did scores of covers for the long running Carter Brown crime series. Each is a lovingly painted lusty variation on a simple theme – a fetching seductress, a come hither pose, a hint of danger, and a hastily sketched background.

When you think of the classic image of the crime noir femme fatale, with her ruby lips, china white skin, mane of technicolor hair, you are thinking of the work of Robert A. Maguire. His was a rougher technique than McGinnisis’, but no less controlled. What he sacrificed in finesse he gained in melodramatic effect. He preferred slashing bands of over-saturated colors, calligraphic and sketchy brushwork, and high can you buy vicodin legally in mexico contrast, nearly electric highlights. Prolific even given the absurdly demanding standards of the day, from the 50s to the late 60’s he painted thousands of covers. Maguire did masterful work in just about every category of pulp – men’s magazines, crime novels, sexploitaiton, and lascivious historical romps.

What makes both McGinnis’s and Maguire’s romance cover paintings so compelling are the the techniques and sensibilities that they brought over from the pulps. Their penchant for eggshell hues, alabaster skin tones, muted colors and gestural brushstrokes gave the paintings a real allure. Also, they conjured powerful atmospherics – an epic historical sweep, a genuine sexiness, more than a touch of danger, and a sense of swashbuckling adventure.

Both Maguire’s and McGinnis’s paintings lift the covers from from usual ham-handed, frosted glop to the status of real melodramatic art – which requires, along with an overheated imagination, more than a fair share of skill and technique.

Maguire’s covers, while painted with vigor, hew a little closer to the conventions of the form and seldom transcend them. However, he remained a master at conjuring iconic women, and the romance paperback has seldom seen heroines as genuinely riveting and seductive.

McGinnis’s work is simply exquisite. Also the fact that he was rendering complete backgrounds in-line with the conventions of the genre gave his work and unprecedented lushness. As a painter he was in his prime, with a deftness suggestive of the the Andrew Wyeth-esqe fine art he was making concurrently.

Again, he distinguished himself over the course of a series. In this case it was the first 13 books by author Johanna Lindsey. In addition to the quality of the artwork, design-wise, they are seriously great. The typesetting is perfect in its own way and the compositions unusually dynamic and well ordered. As a exercise in serial design they are superlative, issuing forth in double-barrelled salvos of modes – color blocked, on-white, and full lurid bleeds. Aesthetically, these are the heaving peaks of the genre, simply the best romance paperback covers ever made.

(The McGinnis books are taken from my personal collection. More on his work can be found in The Paperback Covers of Robert McGinnis by Art Scott, and Tapestry: The Paintings of Robert McGinnis by Arnie & Cathy Fenner. The Maguire images are from Jim Silke’s fabulous survey Dames, Dolls & Gun Molls. Also, to anyone inclined to this stuff, I also heartily recommend the blog “Get Yer Bodices Ripped Here”)

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Crêpes?

Aren’t these the bees knees? These crêpe folding diagrams were excerpted from a cookbook that accompanied a used crepe maker I bought the other week. Printed in 1973, the thing is a compact testament to the enduring charms of simple, sturdy design – bold Akzidenz-Grotesk font, thick outlines, and a well chosen single pop color. Fin.

Fine art’s always gone for filthy lucre

Seriously, this is a must read. It’s a detailed description of the unhinged, lunatic magnificence of a 15th century “living painting.” As the author Anita Albus makes vividly clear – “it’s pointless to look for the line where kitsch ends and fine art begins.” Utterly gobsmacking… just contemplating it nearly defeats the imagination.

(Taken from Albus’ The Art of Arts, which I’ve only just begun, but is emerging as one of the best books I’ve ever read on the mechanics and philosophy of painting.)

A Signet Gothic

She had come back to bury the nightmare past – only to find new love and new terror…

Cereal Art

My survey of vintage cereal box designs is out now in Uppercase Magazine’s ninth issue. Some excerpts follow. Enjoy, and if your issue isn’t forthcoming, then for goodness sake, subscribe… (Uppercase? Once again, with lapel-grabbing enthusiasm, here, and here.)

Before we survey the riotous parade of cereal box art, some context is in order. You would be right in thinking breakfast cereal has been an essential staple since the time of the ancients. Well, no. It’s roots are surprisingly recent, and deeply, deeply strange.

Dry breakfast cereal emerged in the late 1800’s as part an effort by Seventh Day Adventists to create a new food to meet the strict confines of their vegetarian diet and moral codes. There is no escaping the wonderful irony that the goofy, sugary, cravenly commercial landscape we associate with breakfast cereals sprung from an attempt to create the blandest food possible. On purpose.

Aesthetically, there is a lot to admire amidst the unruly bramble of ten decades of box design. Pep – the Solar Cereal, is a case study in mid-century sci-fi, with overt nods to Alex Raymond’s Flash Gordon and Wally Wood’s EC Comics work. Kix is pure Brillo Pad pop art.

Post Raisin Bran, while less popular than its Kellogg’s doppelganger, steps out in far better outfits. Sugar Jets is a lovely artifact of New Frontier-era space mania with science textbook-like illustrations, diagrams and booklets about man-made Satellites. Super Sugar Crisp sports some sweet type.

And, in case you were wondering, Trix Rabbit did manage to score some cereal, twice, in 1976 and 1990.

Life, the Humor Magazine

A sampling of covers from about 1910-1930 from the original Life Magazine. They’re riveting, one after the other – a cavalcade of striking illustrations and successive iterations of exquisitely typeset mastheads. More from the complete run, here. Some history courtesy of David E. Sloane, author of American Humor Magazines and Comic Periodicals

Life Magazine was designed as an American Punch; more properly, it was an outgrowth of the Harvard Lampoon, which itself was a copy of Punch. Life stood as a challenge to the recently successful Puck and Judge, both of which were full of raucous humor. Life, on the other hand, was self-consciously genteel. It ultimately succeeded so well that it became the most influential cartoon and literary humor magazine of its time, and—a fact forgotten today—itself served as the model for another humor magazine, The New Yorker.

Poly Styrene

Some people think little girls should be seen and not heard
But I think
Oh Bondage! Up Yours!
One, Two, Three, FOUR!

I remember precisely where I heard “Oh Bondage! Up yours!” by X Ray Spex for the first time – in a beer soaked rathskeller called the Candlelight in West Philadelphia. I’m sure I’m not the only one for whom the recollection is that visceral. It was, and still is, that kind of song.

Part of it, for me, was its rarity. In 1987, among my ragtag band of punks it was a song universally known and never actually heard. It wasn’t even on the brilliant debut LP Germ Free Adolescents, which didn’t matter cause even that was impossible to find.

The other was the fierceness of its individuality – its willful oddity. It was strange the way Roxy Music was strange, but it was urgent the way the Clash were urgent. Think of it this way – the Sex Pistols were culturally liberating – they operated on the level of art. The thing with X Ray Spex is that they were personally liberating. “Flying your freak flag” is a tired phrase, with a whiff of patchouli about it. And the word empowerment is soggy with therapeutic sentimentality. But with Poly Styrene, X Ray Spex’s galvanizing front-woman, both notions are dead on. Styrene died yesterday after a long battle with cancer. My daughters would be lucky to fall under the spell of someone like her.

X Ray Spex: Oh Bondage! Up yours!


Furnished For Proofing

Excerpts from a folio of printer proofs and samples for the The Curtis Publishing Company. Curtis’ publications included the Ladies’ Home Journal & The Saturday Evening Post along with The American Home, Holiday, Jack & Jill, and Country Gentleman. Its old headquarters are at 6th & Walnut in Philadelphia. Inside the lobby is a Tiffany glass mosaic based on a Maxfield Parrish painting. Well worth a gander if you’re nearby. (Thanks to my colleague Nancy Logan for making the portfolio available.)

Kabel

Two splendid specimens of Kabel, a geometric sans-serif typeface designed in Germany and released in 1927. Further geekery -The  L’eggs name, package and logo were created by designer Roger Ferriter, working in legendary typographer Herb Lubalin‘s studio in 1969. And, of course we have the James Gang to thank for the indestructible boogie of Funk #49Sleep all day, out all night / I know where you’re goin’ / I don’t think that’s actin’ right / You don’t think it’s showin’, etc… (L’eggs logo from over at so much pileup)