Index: Advertising


Some Minimalist Art

Of course advertising and commercial design can be artful. This ad, however, by Saatchi & Saatchi New York for, of all things, the Stuffit Deluxe compression utility, is art, pure and simple – a classic of minimalist repetiton and the hypnotic unspooling of subtle changes in a series. And it’s funny. (Well worth seeing larger, here)