Index: Marshall McLuhan


Marshall McLuhan Book Covers

McCluhan_Cliche_To_Archetype

McLuhan_Medium_Massage

McCluhan_War_and_Peace

McLuhan_Understanding_Media

McLuhan_Mechanical_Bride

McLuhan_Guttenberg

The nuances of the cover to “From Cliche to Archetype” practically make it a little poem as much as bravura instance of typographic design. The font choices are perfection — Cooper’s proud plumpness giving way to the stylish severity of Univers. The rest of the covers, better known, are equally stunning and seemingly predict entire swaths of graphic design trend. Prescient cat, this one.