Public Image Limited | :: Dan Shepelavy ::

Public Image Ltd. & Muriel Spark?! Cue that silent head exploding poof gesture to express the moment your head explodes at an improbable convergences like Public Image Ltd. & Muriel Spark. Found rabbit-holing at Fodderstompf, the complete online PiL chronology,

New Musical Express, July 22nd 1978: John Lydon officially announces to the press that the new group will be called ‘Public Image’ (Limited will follow). He also announces that they will manage themselves, and that they have signed an eight album deal with Virgin Records; no doubt influenced by the support Lydon was receiving from Virgin in his legal battle. The name ‘Public Image’ was inspired from the title of a 1968 Muriel Spark novel.

John later commented in Rotten: No Irish, No Blacks, No Dogs, “I got the name Public Image from a book by that Scottish woman, Muriel Spark, who wrote ‘Prime of Miss Jean Brodie’. When I was in Italy, somebody introduced her writings to me. I checked out some of her other books when I got home. One of them was called ‘The Public Image’. It was all about this actress who was unbearably egotistical. I though, Ha! The Public Image. Limited. Not as a company, but to be limited – not being as ‘out there’ as I was with the Sex Pistols.”

In retrospect, the album cover designs of the early releases by Public Image Limited constitute one hell of a brilliant run. By his own admission John Lydon’s music has been basically a big conceptual media prank, playing with, subverting, and looting the whole notion of the public image. Therefore it’s no surprise that packaging and design figured so heavily in his work from the very beginning.

Arguably British tabloids were the closest things in the cultural landscape, both aesthetically and attitudinally, to punk rock, so it was fitting that Never Mind The Bollocks was designed like a cross between a tabloid and a ransom note (which, incidentally is an apt description of the record itself.)

With Public Image Limited, those influences and themes became more sophisticated and overt. The mock slick magazine design of the debut was an ironic riposte to the expected image of Lydon as a young savage. This was followed by the unprecedented, and justly celebrated, configuration of 1980’s Metal Box – 3 12inch singles in a, um, metal box. After that came the aggressively sexy glamorous cover for 1981’s Flowers of Romance. Among other things, it strikingly prefigures the the snapshot aesthetic of current fashion and nightlife photographers like Nikola Tamindzic and, ugh, that skeezy doofus Terry Richardson. The sleeper of the bunch is the cover of 1983’s cynically bland cash-in Live in Tokyo – shot and composed perfectly. Dig the way the commercial riot of neon signage converges and perfectly frames the iconic PiL logo, interrupted only briefly by Lydon’s fab shiny suit.

What ties it all together is the same tension that animates the music – a constant flickering between art and commerce, sincerity and fakery, and, ultimately, what is false and worthless and what is true and enduring.

Public Image Limited: Public Image: [download]

[audio:https://shepelavy.com/audio/PIL_PublicImage.mp3]

Public Image Limited: Careering (astonishing BBC version): [download]

[audio:https://shepelavy.com/audio/PIL_CareeringBBCSession.mp3]